What is Minimalism?

by Rajeev Kurapati

Minimalism is not fetishizing curated “simplicity” of clean loft spaces, of designer capsule wardrobes, or elaborately reduced diets.

It’s not a coincidence that most of the stuff we accumulate, the elaborate ward robes, the supplies for hobbies and the gratuitous display of power or status. Our urge to accumulate stuff is the result of centuries of social conditioning, mostly powered by consumer driven economy.

Minimalism is the refusal of this mindless consumption. 


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